One of my favorite things when visiting Dan Cassaro’s website is the initial lack of color. Typically this would throw me into a dizzying tailspin crying out, “why, WHY?!”. However, this black and white playground is different. It’s full of logos, lettering and design that in it minimal state allows you to really focus on the hand that has gone into each piece while cutting the subjective web that is color. After digging through his work, be sure to give the Graveyard a visit. It’s always nice to see that others have work that either gets an untimely death or simply has nowhere else to live. In this case, though, Dan chooses to celebrate it.
Dan Cassaro, what one piece of advice have you found most useful in achieving your goals as a letterer and designer?
Q. What one piece of advice have you found most useful in achieving your goals as a letterer and designer?
A. Make sure you work just as hard at being a successful human being as you do at being a successful designer. People that work all the time are boring. People that avoid hard work are boring too. I don’t think a perfect balance is realistic but I think it’s important to stay aware of it. Our stories and experiences make us more relatable and that makes us better designers. Staying up all night, every night, pushing shapes around on a computer will just make you an inaccessible weirdo after a while.
View Dan’s work at youngjerks.com.